About the people behind the ideas and design.

My name is Niklas Sandström. I am the Creative and Art Director of From Creative Studio, which I founded in the spring of 2020. I have a long career working as Art Director for graphic design at Sony Ericsson, Sony Corporation, and Electrolux Group.

At Sony Ericsson I was Art Director and creative lead for a group of designers. Together we designed all the printed objects related to the product packaging. This included everything from creating the visual strategy for the packaging, designing the packaging itself, packaging artworks, CD labels and covers, manual cover, stickers, etc. As AD, I was also responsible for all product photography – developing the photo style and being in charge of the photo direction at product photography sessions.